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Writer's pictureSarbrina Benoit

Social Media Monthly Content Ideas For Your Driving School

Updated: Feb 24, 2023

Are you struggling to keep up with your social media posts? A social media calendar can help! Drafting a social media calendar is important because it allows you to plan out your content in advance, ensuring a consistent and cohesive message across all your platforms. It also saves time and helps you stay organized, ensuring you never miss an important holiday or event.


So why not give it a try and see how it can improve your social media presence?


Here is a 30-day social media marketing calendar for a driving school:

Day 1: Introduction & Awareness

  • Post an introduction video on all social media platforms, introducing the driving school, its history, and the team.

  • Share some statistics on road safety and emphasize the importance of learning to drive.

Day 2-5: Testimonials & Reviews

  • Share testimonials and positive reviews from past students.

  • Encourage current students to leave a review on Google, Facebook, or other relevant platforms.

Day 6-10: Offer & Promotion

  • Offer a discount or promotion to new students who sign up within the next 7 days.

  • Share this offer on all social media platforms and encourage people to share it with their friends and family.

Day 11-15: Behind the Scenes

  • Share behind-the-scenes photos and videos from the driving school, such as the team at work, the vehicles being maintained, and the classrooms.

  • Highlight the safety measures in place at the driving school and emphasize the focus on student safety.

Day 16-20: FAQs & Tips

  • Answer common questions related to driving lessons, such as what to expect during the first lesson, what to bring, and how to prepare.

  • Share tips on safe driving and what to focus on while on the road.

Day 21-25: Student Success Stories

  • Share success stories of students who have passed their driving test with the help of the driving school.

  • Highlight the achievements of the school, such as a high pass rate, experienced instructors, and well-maintained vehicles.

Day 26-30: Interactive Content

  • Post interactive content such as quizzes, polls, or trivia related to driving and road safety.

  • Encourage followers to participate and share their results with friends and family.

Note: Make sure to vary the types of content posted, and to post regularly (at least once a day) on each social media platform used. Also, make sure to track engagement and adjust the calendar accordingly based on what resonates with your audience.


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